Friday, December 30, 2011

The Top 100 Songs of 2011 -- #31: "Changed the Way You Kiss Me" -- Example

London singer/rapper Example enjoyed his greatest success yet in 2011 with Playing in the Shadows, his third release. Released in September, the album hit No. 1 on the UK Albums Chart, and to date has charted two singles atop UK's music chart.

Certainly part of Example's recent success is his transition into more electronic-based sounds. The dance genre is on fire right now throughout the entire world, and to pass up on the opportunity to cash in would be asinine. Example sure didn't waste any time with the transition. "Changed the Way You Kiss Me" sounds like the release from a genre veteran.

Also part of the rapper's allure his ability to hold a tune, for the most part. Unlike many other contemporary rappers, Example's voice is good enough that his sung verses are not grating and unlistenable. In fact, while his rap on the song highlights his talents as an emcee, he's actually doing more singing here than anything.

Thanks to expert trance-esque production from Michael Woods, "Changed the Way You Kiss Me" is shot into the stratosphere by a huge electro sound backing Example's vocal -- and it's impossible to avoid moving to it. This is the club fare America has yet to replicate to its fullest potential.

As one of Britain's best releases of the year, "Changed the Way You Kiss Me" is everything electronic music should be. A killer hook, move-your-feet production, and even a driving rap for good measure. If you were unfortunate enough to miss this song this year, consider this your wakeup call.

No comments:


Blog Archive